Nobody, regardless of how much they like to work, would be okay if their boss suddenly said, “Hey, instead of getting a paycheck each month, we’re just going to give you a shoutout on social media. That way, everyone will know how much of a hard worker you are.”
Couldn’t agree more. No employee on this planet would be prepared to work an extra 10–20 hours for exposure. So why on earth should us creatives be expected to spend our time producing work for a measly shoutout to a small audience that, in all likelihood, have no interest in employing us for our services?
I’m glad you’ve written this article. It needed to be said. Keep fighting the good fight, Lindy — one day they’ll understand.