No worries, Rahul! The hook is a tricky one to grasp. A few key points:

- Make it personal

- Evoke an emotion

- Intrigue your reader (they should be asking questions that they expect you to answer)

- Don't give too much away

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Owner of Mind Cafe | Let’s chat on Instagram: @adriandrew__

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Adrian Drew

Adrian Drew

Owner of Mind Cafe | Let’s chat on Instagram: @adriandrew__