Why Your Articles Suck

And what to do about it.

Photo by Thought Catalog on Unsplash

Most online writers fall into the same cycle:

• You realise that you like to write, and you’re pretty good at it, so you start publishing content online.
• At first, it’s fun. You get some positive feedback on your posts and you’re enjoying the process.
• You continue to write, hoping that one of your pieces will gain more traction than the others and take you to the next level.
• Alas, nothing happens.
• You lose interest.
• And stop writing.

It’s a sad commonality for many of us. We wait patiently for our writing career to take off, but unfortunately it never does.

Why? Well, it might be because the algorithm doesn’t work in your favour. It might be because your subject is too niche. It might be because your title isn’t that great.

But I have an alternative explanation, and you’re not going to like it.

Your articles suck.

Why I’m Right

Christ, what an arrogant subheading. But it got your attention, didn’t it?

I used to always think that the most important factor in the context of article virality was luck. But recently, I deleted one of…